SPEARMINT Gum History
Package History
1893
Launched in 1893, Wrigley's Spearmint is Wrigley's
second-oldest brand, after Juicy Fruit.
Launched in 1893, Wrigley's Spearmint is Wrigley's
second-oldest brand, after Juicy Fruit.
1913
1944
During World War II, company president Philip
Wrigleyled an unusual move to support U.S. troops
and protect the reputation of the company's brands.
During World War II, company president Philip
Wrigleyled an unusual move to support U.S. troops
and protect the reputation of the company's brands.
1932
Because of wartime rationing, Wrigley could not
make enough top-quality gum for everyone. So rather
than compromise the high quality that people
expected, the company took Wrigley's Spearmint,
make enough top-quality gum for everyone. So rather
than compromise the high quality that people
expected, the company took Wrigley's Spearmint,
1938
Doublemint® and Juicy Fruit off the civilian market
and dedicated the entire output of these brands
to the U.S. Armed Forces
and dedicated the entire output of these brands
to the U.S. Armed Forces
1950
1946
Wrigley's Spearmint was reintroduced to the public
1956
2004
Wrigley's Spearmint was relaunched in the US and UK
with the slogan "even better, longer lasting"
1989
2008
Wrigley launched the "slim pack"
2002
2009
Wrigley launched the "slim pack 3 pack"
Current
